The most successful companies rarely ever change their logos because their brands are in a solid place. It’s supposed to be a longstanding symbol of your “brand”. A logo isn’t just your name in some fancy text with a possible bell or whistle added on. The task itself can be daunting or even difficult, but rewarding when you finish.ĭo you need a logo? I will say it’s not a necessity to being a DJ or artist, but more and more we see how much marketing is a deep part of this industry, and having a set brand for you or your company can do much more than just having your name floating around with nothing attached to it. Thankfully, regardless of whether you’re making a logo for a company or yourself, the process is similar. The next step in creating your promotional materials is to design a logo for yourself and/or your company. Last week, we kicked off this series with a tutorial on how to write your DJ/artist bio.
A logo isn’t an afterthought it is an integral part of your personal (or business) ‘brand’, and once chose you won’t want to alter it too much – so take the time to get it right.
